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Wallace, Gnushke, and Ciscel (1999)
discovered that the casino industry in
Tunica County, Mississippi was successful
as a stimulant. They used
Porter?s model of competitive nations
(Porter 1990) to explain the success of
the non-NAG industry in this rural and
poor county. The Porter model suggests
that four factors contribute to
economic success of an industry in a
county. These are (1) factor conditions
(the cost and availability of key factors
of production), (2) demand conditions
(for the product being produced), (3)
related and supporting industries, and
(4) firm strategy structure and rivalry
(Figure 2). The casinos in Tunica
County draw from the greater Memphis
regional population.
Simonson and Goebel (1999) looked
at gaming as recreation and recreational
expenditures among Americans.
They find the future prospects of the
industry to be very good in the U.S.
They conclude with the following
statements: ?We expect gaming to be
one of the fastest-growing segments of
consumer spending over the next 5 to
10 years. We base this favorable
conclusion on:
? A long-term acceleration in the
growth of consumer spending on
recreation as an aging U.S. population
shifts from goods to services;
? An increasing share of recreation
expenditures shifting to gaming, a
subset that will benefit from an aging
population;
? Strong growth in the casino industry
revenue due to the expansion,
over time, of legal gaming jurisdictions
and rising individual participation
rates;
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