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The survey included the same
Likert-type scale to determine censorship
attitudes derived from
two questions: one concerning attitude toward
restricting
advertising, and the other addressing attitude
toward a complete
ban on advertising.
Youn et al. (2000) found that the study
participants were ordinary
gamblers, defined as those whose median casino
and lottery
gambling was 3.0 and 2.0 times per month
respectively. Moreover,
the results of paired t tests on these means
revealed a statistically
significant relationship between the
Third-Person perception and
The Wager
http://www.thewager.org/current.htm (1 of 3)
[12/11/2000 10:16:50 AM]
both casino and lottery advertising. Table 1
indicates that people
perceive the power of media messages about
casino and lottery
gambling as having less effect on themselves and
greater impact
on others.
*p<.001; Scores ranged from (1) strongly
disagree to (5) strongly agree.
With regard to the Third-Person Effect and its
hypothesized
connection to advertising censorship, Youn et
al. (2000) found that,
for both casino and lottery advertising, the
perceived effects of
gambling advertisements on other adults
seemingly predicted
people’s desire to censor these adds (b=0.30, p
<.001 for casinos;
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