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Gambling behaviour and attitudes
Of the respondents, 51% had gambled in the six months prior to the study. This group
indicated that the primary reason for going to a poker machine venue was to relax, followed
by having a meal and socialising. The perceived quality of the gambling rated seventh
priority. Amongst poker machine players, the most frequently given reason for playing was
for social reasons, followed by the belief they may “get lucky”, the thrill of winning, and to
make a quick ‘buck’.
4 The Sixth Survey of Community Gambling Patterns and Perceptions (April 1999) commissioned by the
VCGA and conducted by Roy Morgan Research found that 98.5 per cent of the Victorian population are
not at risk of problem gambling. The seventh survey in this series, released in April 2000 and conducted
in October 1999, found that 99.2 per cent of the Victorian population are not at risk of problem gambling.
This compares with the results of the Productivity Commission’s National Gambling Survey conducted
in 1999 which found that 98.0 per cent of the Victorian population are not at risk, and 97.7 per cent of the
Australian population are not at risk.
kpmgConsulting Victorian Casino and Gaming Authority
Report of the 1999 Longitudinal
Community Impact Study: Main Report
September 2000
24
3.6.5 Comparisons to the average Australian
The KPMG Centre for Consumer Behaviour has been tracking the views of Australians by
an ongoing Consumer Monitor Study over the last four years. When compared to the
average Australian, the respondents in the study:
Were very similar on all the major “well-being” questions; 

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