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The analysis in the Commission’s final report
covered the states of NSW, Queensland
and SA for a single period.
- The Commission did not calculate equations
explaining variations in expenditure in
Victoria.It's every marketing event planner's
nightmare: Organize a big, attention-grabbing
promotion for your client, and be upstaged by an
even bigger incident in the same venue.
Shortly before the end of the 2004 Super Bowl
halftime show, Mark Roberts leaped out of the
stands and tore off his clothes, revealing
pretty much everything he had been born with,
with the exception of the words “Super Bowel”
(sic) and “GoldenPalace.com,” which had been
temporarily hennaed onto his back.
As anyone within 90 miles of a newspaper,
television or Internet outlet knows, Roberts was
largely ignored in favor of a “wardrobe
malfunction” during Janet Jackson's halftime
performance. Jackson staged her own revealing
moment, which was timed suspiciously close to
the release of her latest album.
I first read about Roberts' streak several days
after Super Bowl Sunday, and my heart went out
to the promotions team at GoldenPalace.com. But
Frederic Sebag, a press liaison at the online
casino, was relentlessly upbeat about Roberts'
performance.
“He wasn't overshadowed — I think he was
competed with,” Sebag said. “But [Jackson] has a
big name and he is just breaking into the
States.”
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